Brand Integration
Campbell's Chunky and The Amazing Race Canada shared identical target demographics which made for a perfect integration opportunity.
✔︎ In-Show Brand Integration Challenge
✔︎ Grocery Promotion (Flyer & In-Store)
✔︎ Talent Contract (Broadcast, Digital & Print)
✔︎ Contest
"In-content integrations are more than just product placement. How is your brand being represented and how are you extending the partnership across different platforms? Remember to include this level of detail during contract negotiations."
McDonald's and CP24 kick-start the mornings of over 3 million Torontonians with morning news, live events and the best shopping deals.
✔︎ Regular Morning Show Integrations
✔︎ Morning Live Eyes at Restaurant Locations
✔︎ Broadcast Billboards
✔︎ Online Sponsorship
"News content must be handled delicately. It's important to first identify whether your integration will be Earned or Paid, then strategize accordingly."
To promote their fundraiser, Sick Kids leveraged Bell Media's full 360 portfolio including Television, Digital, Astral Out of Home and Radio.
✔︎ CP24 Live Hits
✔︎ Real-time Updated Highway Digital Billboards
✔︎ Live radio hits on Newstalk 1010, TSN Radio, 99.9 Virgin and CHUM 104.5
✔︎ Targeted Digital and Social Media Ads
"A 360° campaign means 360 points of contact. It's crucial to have one central manager who has a broad enough range of expertise to bring all the pieces together."
More Integrations by Dave
