Experience
Brand Partnerships
TikTok | Toronto, ON, Canada | 2021 - Current
Work with enterprise brands to create compelling campaigns in the TikTok space
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Director, Strategic Partnerships (eCom)
Cineplex Ent. | Toronto, ON, Canada | 2019 - 2020
Key point of contact for digital business partners like Samsung, LG, Roku, Best Buy, Uber, and Indigo
Built and implemented go-to-market sales products and strategies for Cineplex's B2B eCommerce portfolio
Analyzed existing partnership programs to identify and implement efficiencies and incremental growth opportunities
Led Cineplex’s IT cultural transformation program, leading internal initiatives like standardizing on-boarding and modernizing the workplace
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Senior Product Manager, Advertisement Technology
Bell Media | Toronto, ON, Canada | 2016 - 2019
Responsible for Bell’s Future of Television Advertisement Strategy
Managed a team of engineers and architects to develop new ad technologies like Addressable Television, E-Mail Marketing Platforms and other Mobile Engagement Tools
Led a team of 8 product and project managers who were responsible for the consultation of digital sales and social media campaigns
Consulted strategic business decisions utilizing available data and metrics (Adobe Analytics, Numeris, DoubleClick for Publishers, Salesforce.com and comScore
Created the Bell Media Digital Academy and led Bell Media’s first ever Innovation Hackathon Event
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Brand Partnerships Manager, CTV
Bell Media | Toronto, ON, Canada | 2015 - 2016
Generated over $3,000,000 in partner revenue by creating cross-platform integrated campaigns by utilizing top acquired and original content including Big Bang Theory, The Academy Awards, The Amazing Race Canada and daily lifestyle programs
Managed the full lifecycle of partner programs including strategy, pitch, contract negotiations and execution
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Creative Solutions Manager
Bell Media | Toronto, ON, Canada | 2014 - 2015
Oversaw the pitch, production and maintenance of all CTV digital sales products and packages like websites, apps, contests, design assets, terms & conditions etc
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Digital Monetization Strategist
Shaw Media | Toronto, ON, Canada | 2012 - 2014
Implemented the first ever Shaw Media Innovation event
Introduced new products, sales opportunities and technologies to stakeholders across the company including Twitter Amplify, new ad standards, and multi-platform advertising campaigns
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Branded Content Producer
Shaw Media | Toronto, ON, Canada | 2010 - 2012
Developed pilots for video series, interactive websites and advertisements
Created video content for all divisions of Shaw Media include GlobalTV.com, HGTV.ca, FoodNetwork.ca, Canada.com and more
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Radio Writer / Reporter
TBS eFM | Seoul, South Korea | 2009
Created scripts and content plans for live radio broadcast shows
Sourced incremental advertisement revenue with local businesses
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Multimedia Producer
Canwest | Toronto, ON, Canada | 2008 - 2010
Developed pilots for video series, interactive websites and advertisements
Created video content for all divisions of Shaw Media include GlobalTV.com, HGTV.ca, FoodNetwork.ca, Canada.com and more
Education
New Media & Psychology
University of Toronto | Honours B.Sc
Various Courses
Ryerson University